ProfitLens should explain itself clearly on mobile before it asks anyone to sign in.
This walkthrough shows how a contractor gets from exported files to pricing guidance, service ranking, and Public Market Benchmark context without feeling dropped into an app too early.
What visitors should learn first
Step 1
Set up your company economics
Enter your target margin, monthly overhead, ZIP code, and employee cost so ProfitLens starts with numbers that reflect reality.
Step 2
Upload exported data
Bring in revenue first, then layer in labor, materials, and subcontractor costs. The more complete the input, the sharper the margin guidance.
Step 3
Act on the strongest signals
See pricing pressure, public market benchmark context, low-margin customers, and service lines that deserve more attention.
Sample dashboard preview
A mobile-friendly website preview, not a full app dump
Revenue
$84,240
Last 90 days
Net profit
$23,980
28.5% margin
Overhead / labor hr
$20
Normalized for realistic margins
Service margin snapshot
Drain cleaning
44 jobsSprinkler repair
28 jobsFence installs
18 jobsCost mix
Sample insights
Inputs and outputs
Simple inputs go in. Decision-ready views come out.
What you upload
Job revenue, labor hours, materials, and subcontractor spend tied back to the same job IDs.
What you see
Job margin, service ranking, pricing floors, public benchmark context, and customers worth reviewing.
Why it works on mobile
Visitors get the story first through cards, previews, and examples before they ever face a login screen.
Public Market Benchmark
Explain the benchmark clearly before someone ever signs in.
This benchmark uses public local labor and cost baselines. It does not use customer-submitted ProfitLens data. That explanation belongs on the website, not buried inside the app.
When the visitor is ready
The app is one tap away, but the website earns that tap first.
That is the right mobile behavior: explain, preview, reassure, then send the visitor into the actual product.