A contractor-friendly website up front, and a margin intelligence app when you are ready to dig in.
ProfitLens helps general contractors understand job margin, pricing pressure, and public market benchmark context without throwing mobile visitors straight into the app.
What owners care about
Best service
Drain Cleaning
42% average margin
Pricing pressure
Fence Install
$45 below Public Market Benchmark
Customer to review
Smith Property Mgmt
11% average margin
Time to insight
< 10 min
From exported files to a usable dashboard
Core views
5
Jobs, services, labor, subs, and customers
Pricing support
Built in
Margin floors and public market baselines
Know which work actually makes money
Surface job, service, customer, and subcontractor signals without digging through spreadsheets.
Benchmark against public local baselines
Compare pricing and labor assumptions to Public Market Benchmark data, not customer-submitted ProfitLens data.
Get to the app when you are ready
The website explains the product first. The app stays one tap away when you want to work.
How it works
A clear website journey before the app takes over
Step 1
Set your company baseline
Enter overhead, labor cost, business ZIP, and primary services so every margin number starts from real economics.
Step 2
Upload what you already export
Bring in QuickBooks, job CSVs, labor hours, materials, and subcontractor spend without replacing your current software.
Step 3
See what should change next
Get job margin clarity, pricing guidance, public market benchmark context, and a feed of owner-ready signals.
Public Market Benchmark
Compare your pricing to public local baselines, not to customer-submitted app data.
ProfitLens uses your ZIP code and service mix to frame pricing and labor expectations against public local baselines. That gives owners context without muddying trust or privacy.
What the website teaches first
Responsive preview
The website stays lightweight. The app stays ready.
Sample owner dashboard
Revenue
$84,240
Last 90 days
Net profit
$23,980
28.5% margin
Overhead / labor hr
$20
Normalized for partial imports
Most profitable services
Mobile CTA logic
1. Learn what the product does.
2. See sample insights and benchmark logic.
3. Open the app when you actually want to work.
Ready when you are
The public site explains the value. The app handles the work.
Mobile visitors should understand what ProfitLens does before they ever see a sign-in screen. Once they are ready, the app is one tap away.